Art Direction, Print, Graphic Design
Between the Bridges Newspaper
Leeds, UK - first free city-living newspaper.
Bridging the Gap
The concept behind the delivery was to design and print, Leeds UK, first city living's free newspaper. My role initially was to interview target users, with a pre-notion of design in mind this research was prodominently utilized for content purposes. BTB was a start-up project growing from an initial 4 page B/W pamphlet released adhoc, to a 12 page full color newspaper timely printed bi-monthly.
The solution
As Art Director I also oversaw the binding, enhancement of content and distribution of the newspaper, even from time to time providing written content. The format of this simple newspaper was to browse in a bid to not craft something too prim. Maintaining simplicity was also vital, ensuring that the format did not overshadow the main body of work.