Creative Direction, Print, Graphic Design
Northern Sauce - Artmats
My Idea was to umbrella a group of creatives with the aim to take Art & Design from the gallery walls and into the everyday world of the hospitality business.
Why?
The premise was simple, knowing many creative types looking for a break, I originated 'Northern Sauce' a creative alliance. Utilizing connections within the local bar scene, funding was provided to showcase my idea of displaying Art& Design through the medium of Beer Mats (ARTMATS). This opporunity pushed the boundries on how Art was tradionally viewed, also launching fellow colleagues work into new environments and possible new opportunities.
This was why
After a tremendously successful launch in which ARTMATS, became the most saught after collectable in the city, Beverage companies came calling to sponsor future events throughout the country. Bailys and Absolut to name a few. The idea became a profit making marketable business in its own right.