App Design, UI/UX
Bally Technology
A third-Party casino specific member player portal app with real time game play stats/funds and bonuses. A relaunch of the old app to meet new standards, reevaluate user flow, rebuild IA and redesign visuals.
Challenge
It took several rounds of iterations to filter the experience down to core flows and screens. Based on the user flows, we constructed the information architecture such that there was a minimal level of difficulty to immediately accessing relevant information. After all, the goal of this product is to enable users to quickly and easily consume information.
Results
The objective of the interface was to keep the app fun and unique to customer atmosphere. This was accomplished through the use of heavily rounded corners, vibrant gradients, big beautiful fonts, and quirky, playful icons. keeping an eye on analytics and user feedback, incrementally releasing new features and fine-tuning the site's consumer and administrative experience.